Pharmaceutical titan, Takeda, sought to increase sales of its IBD medication and enhance the company's overall credibility on the subject matter with doctors and patients alike. They came to us for a creative approach.
Led ideation for IBD Unmasked campaign - a celebration of the strength that real-life IBD (Irritable Bowel Syndrome) superheroes exhibit every day. We created this microsite and copy while our partner and superhero expert, Marvel Studios collaborated with real patients to invent these relatable superheroes.
The superhero campaign, unprecedented in the pharmaceutical space, sparked conversations in the industry; transformed perceptions of an often stigmatized disease; and ultimately improved understanding of its Takeda's credibility and knowledge in the IBD space for doctors and patients.