Pure Protein - Fuel Your Fitness
Energy bar Pure Protein aspired to be seen as the go-to bar for the metropolitan, fitness-minded. With a low budget and minimal awareness, they needed a scrappy campaign that felt fun and credible in the fitness realm.
Created Fuel Your Fitness campaign - kicking off with a series of pre-roll advertisements starring Madonna's personal trainer and fitness legend, Nicole Winhoffer. Shot on NYC Highline and in Brooklyn Historical Library.