1. Mastercard - Global Rebrand, Small Business 

Helped lead global branding (visual and copy). 

 

2. Mastercard - Safety & Security Evolution

Background:

In 2016, cardholders around the world were being sent new plastic as the financial services industry faced a global shift to EMV chip technology - the new standard for credit and debit card payments.

Named after its original developers (Europay, MasterCard and Visa), chip technology features payment instruments (cards, mobile phones, etc.) with embedded microprocessor chips that store and protect cardholder data.

This wonderful evolution in security sparked unanticipated confusion and irritation on behalf of cardholders - mandating a switch in cards, "dip" instead of "swipe" at checkout and longer processing times.

Creative Approach: 

It became clear that cardholders did not understand the benefits of such an evolution and the security enhancements the chip technology provides. So, I worked to creatively explain the benefits of the chip card evolution to customers using a series of relatable analogies and illustrations. 

Outcome:

Enhanced consumer media coverage and understanding of the payments industry's latest security evolution.