Suntory Whisky

Background:

Suntory, a leader in Japanese whisky, was looking launch its premium Hibiki product in the US. 

Approach:

We led focus group testing in New York target market which included taste tests of various blends, testing of various bottle designs, label design testing and advertising message testing.

Outcome:

The results of said focus groups directly informed the Hibiki Whisky flavor, bottle design, label and copy we see on liquor shelves across America today.