Suntory Whisky


Suntory, a leader in Japanese whisky, was looking launch its premium Hibiki product in the US. 


We led focus group testing in New York target market which included taste tests of various blends, testing of various bottle designs, label design testing and advertising message testing.


The results of said focus groups directly informed the Hibiki Whisky flavor, bottle design, label and copy we see on liquor shelves across America today.