Background:

The world’s largest meal kit delivery company (4 million+ meals per month with specially-designed recyclable boxes and fresh ingredients) sought to become more customer-friendly with the launch of the HelloFresh free mobile app.

Creative Approach:

We launched the HelloFresh convenient app functionality that benefits both HelloFresh subscribers as well as other home cook aficionados - highlighting its key benefits and features:

  • Easy Account Management
  • Hundreds of Recipes
  • Meal-Prep Pointers
  • Digital Cooking Timer
  • "Refer a friend" Program