Gillette partnered with Warner Bros. on a global integration for the upcoming Justice League film. It was our job to blend the Gillette and Justice League worlds in an organic, entertaining way for fans.
Leading up to the release of Justice League, we worked with Gillette and Warner Brothers for a relatable co-promotion reminding fans that superheros need to shave, too. In addition to a campaign, which showed Gillette’s R&D department developing products fit for Justice Leaguers, we released a small batch of shaving products fit for superfans. Six iconic superhero razors were prizes in a contest for 200 lucky winners to experience #TheBestASuperHeroCanGet for the movie’s premiere.
Creative Concepting, Creative Direction, Art Direction, Copywriting