Sam Emrich

- Gillette-JL

The Background:

Gillette partnered with Warner Bros. on a global integration for the upcoming Justice League film. It was our job to blend the Gillette and Justice League worlds in an organic, entertaining way for fans.

The Work:

Leading up to the release of Justice League, we worked with Gillette and Warner Brothers for a relatable co-promotion reminding fans that superheros need to shave, too. In addition to a campaign, which showed Gillette’s R&D department developing products fit for Justice Leaguers, we released a small batch of shaving products fit for superfans. Six iconic superhero razors were prizes in a contest for 200 lucky winners to experience #TheBestASuperHeroCanGet for the movie’s premiere.

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My Role:

Creative Concepting, Creative Direction, Art Direction, Copywriting