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eBay Everyday Heroes

Background: 

eBay, known purely as a commerce platform, came to us looking to connect with a socially-conscious, younger generation of adults who "vote with their wallet."

Creative Approach: 

Position eBay as a commerce platform with heart. Tell stories behind eBay's most prolific and charitable sellers who are creating change within their communities.

Outcome:

Humanization of the eBay brand through an ongoing series that lives on website. Series follows people whose lives have improved because of an eBay business that helped them overcome adversity or injustice.