eBay, known purely as a commerce platform, came to us looking to connect with a socially-conscious, younger generation of adults who "vote with their wallet."
Position eBay as a commerce platform with heart. Through on ongoing digital series living on the site, tell stories behind eBay's most prolific and charitable sellers who are creating change within their communities. See link to work here.
Copywriting, Naming/Framing, Creative Concepting, Interviewing