Advil - Relief in Action

Background:

Advil® sought to celebrate the efforts of tireless everyday heroes: volunteers. Volunteers exemplify putting in work to improve the lives of others every day without letting pain get in their way. 

Creative Approach:

Created and executed the now-annual Advil Relief in Action campaign - an experiential/PR/social media campaign in partnership with actor Josh Duhamel and Points of Light charity organization. 

Campaign included hits in Women's Health Mag, CBS News, She Knows, Extra TV, ABC News and more - resulting in 300M+ impressions. 

Future years of the annualized Relief in Action campaign partnered with Habit for Humanity, Wounded Warrior Project and comedian Aziz Ansari.